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Michigan Apple Industry Unveils New Rebate on 5 Varieties

Contact: Denise Donohue
(800) 456-2753

(DeWitt, Mich.) – In the midst of marketing one of the state’s largest apple crops, the Michigan Apple Committee has unveiled its second rebate offer in past two weeks – this time rewarding retailers for advertising any of five designated Michigan Apple varieties. 

“We’re consistently hearing praise for the high quality of our produce this season,” said Denise Donohue, executive director of the Michigan Apple Committee (MAC).  “These two new offers were launched, in part, to thank our customers for their continued loyalty and support.”

The new “Michigan Mix ‘N’ Match” gives participating chains the opportunity to earn 50 cents per case, up to $3,000, in exchange for advertising any or all of the following Michigan Apple varieties:

    •    Ida Red
    •    Golden Delicious
    •    Red Delicious
    •    Empire
    •    McIntosh

To qualify, retailers must publish at least two ads between March 1 and April 30 to qualify.  Dated tear sheets, proof of Michigan Apple purchase along with entry form are required.  Guidelines and entry forms are available at MichiganApples.com/rebates.

“While we’ve offered rebates before in the fall, this is the first time that back-to-back retailer incentives have been presented this late in the season,” said Donohue.  “We have a lot of tasty apples yet to move and I believe this will certainly help the cause.”

In January, USDA raised its Michigan Apple industry estimate for 2009 from 26.5 million to 28.6 million bushels.  The state’s five-year average is 19.5 million bushels.

The Michigan Apple Committee is a grower-funded, nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption by consumers in Michigan and around the world.