‹ News Releases

Michigan Apple Committee Hosts Inaugural “Handpicked” Social Media Summit

LANSING, Mich. – The Michigan Apple Committee hosted its inaugural Handpicked Social Media Summit Tuesday in Coopersville, Mich. The Summit brought together six young apple growers to learn the latest trends and best practices across social media channels and platforms, enabling them to create compelling grower-generated content showcasing their farms’ unique stories. Ultimately these individuals will use this knowledge and expertise to promote their own businesses as well as the Michigan Apple industry as a whole.
“The Handpicked Social Media Summit allows us to cultivate brand ambassadors to represent the Michigan Apple industry online. Consumers want to meet apple growers and learn more about where their food comes from,” said Diane Smith, Executive Director of the Michigan Apple Committee. “Many young growers are already active on social media. The Summit shares best practices, tips and information to enable them to best represent the industry on platforms reaching our target audience.”
Participants engaged in expert-led sessions where they learned to use social media to promote their apples, build brand awareness, and engage with customers in new and exciting ways. Tips on videography, engagement and best practices for posting were shared with the group.
The 2nd annual Handpicked Social Media Summit will be planned for summer 2024.
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world. For more information, visit www.MichiganApples.com.

*Photo caption: The six “Handpicked” Michigan Apple industry representatives at the inaugural Handpicked Social Media Summit. L-R: Kyle Rasch; Kyle Rasch; Betsey Coon; Elizabeth Roossinck; Madeleine Smeltzer; Laura Berenbrock.