Category: Press Release
Michigan Apple Queen Program Updated to Scholarship Program Open to Men and Women
LANSING, Mich. – The Michigan Apple Committee has announced a scholarship program open to men and women age 17 – 23 with strong connections to the Michigan Apple industry. Up to three recipients will receive $5,000 scholarships from Michigan Apple Committee,…
Cheers to Michigan Hard Cider: Hard Cider Popularity Boosts Michigan’s Apple Industry
GRAND RAPIDS, Mich. – The popularity of craft beverages has grown immensely in the last 20 years, and hard cider has quickly become one of the fastest-growing sectors within this industry.
From 2008 to 2019, the number of hard cider drinkers increased …
Searching for Amazing Apples? You’ll Find Them in Michigan, Naturally! 2024 Michigan Apple Harvest is Underway
LANSING, Mich. – Why is it that Michigan apples just seem to taste so much better than all the other apples out there? The answer is easy – it’s Michigan, naturally. Michigan’s climate, proximity to the Great Lakes and nutrient-rich soil make it the ideal…
Michigan Apples Score Big with MSU Athletic Partnership: A Winning Combination On and Off the Field
LANSING, Mich. – Michigan Apples’ longstanding partnership with Michigan State Athletics continues as the football season kicks off on August 30. The sponsorship includes weekly Michigan Apple recipe social media posts leveraging the Spartan Athletics…
Michigan Apple Growers to Harvest 30.5 Million Bushels in 2024: Official Crop Size Estimate for 2024 Announced
LANSING, Mich. – Michigan’s official crop estimate of 30.5 million bushels (1.281 billion lbs.) of apples was announced Friday as part of the USApple Outlook meeting which is held in Chicago. The 2024 estimate is above average for the Michigan Apple industry.…
Michigan Apple Committee Hosts 2nd Annual “Handpicked” Social Media Summit
LANSING, Mich. – The Michigan Apple Committee hosted its second annual Handpicked Social Media Summit on July 30 in Sparta, Mich. The Summit brought together seven leaders in the Michigan Apple industry to learn the latest trends and best practices across…
Michigan Sees Increase in Apple Exports with 2023-24 Crop
LANSING, Mich. – The Michigan Apple industry has seen a steep increase in apple exports since 2020, with bushels shipped increasing by 40 percent, according to the U.S. Apple Export Council.
“Michigan’s surge in apple exports is a testament to our growers’…
Michigan Apples Taps FoodMix to Implement Consumer Marketing Campaigns
LANSING, Mich. – The Michigan Apple Committee has announced the hiring of FoodMix Marketing Communications, an independent full-service food and beverage branding agency to implement branding, consumer marketing and social media work aimed at increasing…
Michigan Apple Committee Announces 2024 Research Funding
LANSING, Mich. – During their March board meeting, the Michigan Apple Committee board gave the green light to funding for industry research projects to take place throughout 2024. This funding aligns with MAC’s commitment to supporting Michigan’s …
Hill Brothers Orchards of Grand Rapids, Mich. Wins 25th Annual Cider Contest
GRAND RAPIDS, Mich. – Hill Brothers Orchards of Grand Rapids, Mich., won first place at the 25th annual Michigan Apple Cider Contest, marking their sixth first place win in the contest. The competition took place at DeVos Convention Center on December…