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New billboard links apples and fitness

Contact: Denise Yockey
(800) 456-2753

(To view the billboard, visit http://www.michiganapples.com/. For a high-resolution PDF, please email staff@michiganapples.com)

“The taste you love..the shape you want” is the message presented in the new advertising campaign launched this month just as consumers implement their New Year resolutions. The billboard features a shapely apple core with a tape measure around its midsection.

“While apples have long been associated with good health, we want to emphasize that adding Michigan apples to your diet will not only make you feel better, but can also make you look better,” said Denise Yockey, executive director of the Michigan Apple Committee.

Apples contain almost zero fat and cholesterol, making them an ideal snack, especially for people wanting to shed a few pounds after the holidays. In a 2003 Brazilian study, featured in Nutrition magazine, women who ate apples as part of a calorie-reduced diet lost more weight than dieters who didnt eat apples.

Apples also contain pectin, a soluble fiber that aids in digestion. Nutritionists agree that a diet high in fiber helps improve digestion and promotes weight loss. In fact, one medium-size apple contains about five grams of fiber, more than most cereal.

The Michigan apple billboard campaign, which will run through February, features four locations in Detroit, two in Grand Rapids and five in Chicago.

For more reading about the many health benefits of apples, see the MAC web site at www.MichiganApples.com/health.

The Michigan Apple Committee is a grower-funded nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption by consumers in Michigan and around the world. For more information, visit MichiganApples.com.