Cheers to Michigan Hard Cider: Hard Cider Popularity Boosts Michigan’s Apple Industry
GRAND RAPIDS, Mich. – The popularity of craft beverages has grown immensely in the last 20 years, and hard cider has quickly become one of the fastest-growing sectors within this industry.
From 2008 to 2019, the number of hard cider drinkers increased from 6.8 million to 24.5 million. The vast variety and popularity of hard cider can be explained by its characteristics that make it appealing to various groups of consumers. Similar to beer and made like wine, hard cider appeals to both men and women. Hard cider is naturally gluten-free, providing consumers with gluten intolerance or celiac disease an alternative to beer and wine.
The Michigan Apple Committee is supportive of the hard cider industry and their work with Michigan Apple growers.
“Michigan cider makers use more Michigan-grown and sourced ingredients than any other craft beverage makers in the state. In a recent Michigan Cider Association survey of Michigan hard cider producers, we learned that, on average, an impressive 93% of the total ingredients utilized in their production were grown locally in Michigan. By choosing Michigan Cider, consumers are demonstrating their support for our local farms and, often, for family-owned small businesses, as well.” said Paula Englin, executive director, Michigan Cider Association.
There are nearly 200 wineries and cideries that produce hard cider in Michigan. Michigan cider makers work with Michigan Apple farmers to grow specific cider apple varieties that are needed to produce hard cider. Many of the apple varieties produced in Michigan, such as Cortland, Winesap and Northern Spy (and others), are used to give hard cider a unique sweet yet acidic taste. Cider makers feel the best ciders present a blend of tannin, acidity and sweetness using a variety of apples. They will often come up with their own blends of varieties to achieve a unique flavor.
“The demand for locally produced food and beverages grows every day. Cider makers based in Michigan are fortunate to have access to a large supply and vast array of locally grown apples,” said Diane Smith, executive director of the Michigan Apple Committee.
The Michigan Cider Association (MCA) was founded in 2014 to support education, research, and the promotion of Michigan’s emerging hard cider industry. For more information, visit www.michiganciders.com.
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world. For more information, visit www.MichiganApples.com.