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School Sweepstakes encourage healthy eating with cash prizes

Contact: Holly Whetstone
(800) 456-2753

(DeWitt, Mich.) – This fall, an apple a day could do a lot more than keep the doctor away – it could provide schools with a chance to win up to $5,000 in cash.

Michigan Apple Committee (MAC) is proud to present its 5th Annual Michigan Apple School Sweepstakes.  Accredited K-12 schools in Michigan are eligible to win from $1,000 to $5,000 in prizes.

To enter, students must simply clip and collect the Michigan Apple logos from the apple bags.  Each logo counts as an entry into the sweepstakes.  A random drawing will be held next spring to determine the winners.

“Last year alone we had over 17,000 Michigan Apple proofs of purchase submitted,” said MAC Executive Director Denise Donohue.  “It’s a great opportunity for schools to improve the healthy eating habits of their students, while also stimulating Michigan’s economy.”

Michigan Apples have an estimated annual economic impact of $800 million per year for the state.  On average, Michigan grows 20 million bushels of apples per year and is the third-largest apple-producing state in the nation.

Holly Whetstone, MAC marketing and communications specialist, said the sweepstakes provides schools with the opportunity to win substantial cash prizes:

1st place – $5,000
2nd place – $3,000
3rd place – $1,000

“The competition allows schools to put the money toward causes they see fit,” said Whetstone.  “Schools in the past have used the prize money for anything from playground equipment to books and even technology.”

The contest continues through the spring.  Entries must be postmarked by April 15, 2011.  Schools are responsible for submitting the proof of purchase symbols along with an official entry form.  For official rules and entry details, visit MichiganApples.com/contests.

Michigan Apple Committee is a grower-funded nonprofit organization devoted to promotion,education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world.  For more information, visit MichiganApples.com.