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Retailers have rebate opportunity to cash in on very promising Michigan Apple crop

Contact: Denise Donohue
(800) 456-2753

(DeWitt, Mich.) – Planning to advertise Michigan Apples in your in-store circular this fall?  If so, the Michigan Apple Committee (MAC) wants to reward you for the efforts.

Retailers advertising early season Michigan Apple varieties will be eligible to earn a cash rebate – up to $2,000 – made payable to their store.  This is the first in a series of rebate offers designed by MAC to tout one of the finest apple crops coming from the Great Lakes State in recent years.

“Not only is it a very large crop for our state, it's one of great overall quality,” said MAC Executive Director Denise Donohue.  “We're thrilled to have an outstanding crop in the making and look forward to rewarding retailers who advertise these highly anticipated first apples of the season.”

The Michigan Apple Early Season Rebate runs Aug. 15 through Oct. 15, 2009.  To qualify for the rebate, retailers must publish a minimum of three ads on at least one (or they can mix and match) of the following 2009 Michigan Apple varieties:

  • Paula Red
  • McIntosh
  • Ginger Gold
  • Gala
  • Jonamac

The advertisements must include the Michigan Apple Committee registered logo (with the words Michigan Apples) or the words “Michigan Apple Committee” to qualify.  Dated tear sheets of the three ads, name of the supplier and proof of sales volume must be mailed to MAC and postmarked by Nov. 16.  Eligible retailers will earn 25 cents per case of Michigan Apples, capped at $2,000 per retailer.

According to Donohue, the Early Season Rebate is the first in a series of rebate offers in the making from MAC.  Other incentives are expected to center on tray pack apples and baking varieties.

“We're gearing up for an aggressive selling season with expectations that Michigan could bring more fresh apples to the table than ever before,” said Donohue.  “We're looking forward to giving back to those who support Michigan-grown apples.”