posted on April 04, 2012
FOR IMMEDIATE RELEASE
Contact: Diane Smith
(DeWitt, Mich.) – The Michigan Apple Committee (MAC) and BOYNE Vacations have partnered again to host the annual Michigan Apple Vacation Sweepstakes, one of MAC’s Locally Grown initiatives.
“We were honored to be a partner with this program once again,” said Julie Ard, director of resort marketing for BOYNE. “We support many Michigan products in our establishments, and by participating in the sweepstakes, we hoped to bring even more exposure to Michigan’s abundant agricultural offerings.”
Advertising for the sweepstakes were on 2 million Kwik-Lok® tags (2 ¾ inch square) affixed to the apple bags. The giveaway was open to legal residents of Illinois, Indiana, Kentucky, Michigan, Ohio and Wisconsin. To enter, participants registered on the MAC website during the contest period of Sept. 1, 2011 through Dec. 31, 2011, prime Michigan Apple season.
The winners drawn at random are:
- Christine B., Macomb, Mich.
- Jon V., Indianapolis, Ind.
- Susan J., Glen Carbon, Ill.
“We were happy to partner with BOYNE again for this great initiative to buy local,” said Diane Smith, MAC Interim Executive Director. “This sweepstakes promoted Michigan as an ideal travel destination while supporting the state’s 900-family owned apple orchards.”
Winners received a vacation package for up to four people for three days, two nights lodging at Boyne Highlands or Boyne Mountain. They will also receive an activity package for four including choice of ziplining, golfing or skiing/snowboarding.
Official rules for the sweepstakes are available on the Michigan Apple Committee website at MichiganApples.com/sweepstakes.
Michigan Apple Committee is a grower-funded nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan Apple and encourage its consumption in Michigan and around the world. For more information, visit MichiganApples.com.
BOYNE is a collection of mountain and golf resorts, retail stores and real estate opportunities based in Michigan. Each of the collection is a member of the Boyne Resorts family of resorts and attractions and includes Boyne Mountain Resort in Boyne Falls; Boyne Highlands Resort in Harbor Springs and The Inn at Bay Harbor - A Renaissance Golf Resort in Bay Harbor as well as Bay Harbor Golf Club, Crooked Tree Golf Club, Avalanche Bay Indoor Waterpark, Boyne Country Sports and Boyne Realty. For more information on BOYNE, visit www.BOYNE.com.