Michigan Apple Marketing Programs
Let the Michigan Apple Committee help you increase traffic and excitement in your produce department with our marketing programs.
Michigan Apple Committee's Regional Account Managers can provide retail stores with marketing programs and resources, and connect retailers with apple suppliers. Contact John Woodall, Marty Head, or Cam Harrington today to learn more about MAC's marketing programs.
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John Woodall has significant experience in produce retail. Most recently, he served as produce/floral specialist for Lucky’s Market, based in Denver. Prior to that he had roles as produce buyer for Crosset Company and Caito Food Service, with specific experience in the apple category at both companies.
Contact John at:
Marty Head has spent his career in the retail and wholesale arenas, with significant experience in category management, merchandising and building relationships. His experience includes 15 years with Save-A-Lot where he worked in the produce category and had close working relationships with growers and suppliers.
Contact Marty at:
Cam Harrington has spent his entire career in produce. Most recently he worked as the director of value added marketing for Hugh H. Branch, Inc., a sweet corn distributor based in Florida. He also spent 30 years working for Supervalu, Inc. in various capacities within produce.
Contact Cam at:
Work with MAC to customize a program that fits your needs
Work with your Michigan Apple Committee account manager to build a plan that fits with your existing programs and goals. Samplings, demonstrations, meal tips and more can keep customers coming back for the product and information they want. Circular ads and loyalty programs are great ways for MAC to participate in your existing programs. MAC can help you engage with consumers and increase excitement in your produce department in a number of ways.
- Circular ads
- In-store demonstrations and samplings
- Loyalty program participation
- Recipe cards, usage charts and meal tip cards
- Amateur recipe contest through MAC
- Display contests
- Promotional support at MichiganApples.com
- Social media connection with Michigan Apples and consumers
- Retail Dietitian Kit