Michigan Apple Marketing Programs
Let the Michigan Apple Committee help you increase traffic and excitement in your produce department with our marketing programs.
Michigan Apple Committee's Account Managers can provide retail stores with marketing programs and resources, and connect retailers with apple suppliers. Contact Mike Bardon or Cam Harrington today to learn more about MAC's marketing programs.
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Mike Bardon has significant retail experience with large companies such as Frito-Lay and Ralston-Purina Company. Most recently, he spent 11 years working for The Coleman Company as the Eastern U.S. Sales Manager, where he was recognized as a top vendor by Meijer E Commerce.
Contact Mike at:
Cam Harrington has spent his entire career in produce. Most recently he worked as the director of value added marketing for Hugh H. Branch, Inc., a sweet corn distributor based in Florida. He also spent 30 years working for Supervalu, Inc. in various capacities within produce.
Contact Cam at:
Work with MAC to customize a program that fits your needs
Work with your Michigan Apple Committee account manager to build a plan that fits with your existing programs and goals. Samplings, demonstrations, meal tips and more can keep customers coming back for the product and information they want. Circular ads and loyalty programs are great ways for MAC to participate in your existing programs. MAC can help you engage with consumers and increase excitement in your produce department in a number of ways.
- Circular ads
- In-store demonstrations and samplings
- Loyalty program participation
- Recipe cards, usage charts and meal tip cards
- Amateur recipe contest through MAC
- Display contests
- Promotional support at MichiganApples.com
- Social media connection with Michigan Apples and consumers
A Michigan Apple Year
Evoke the feeling of hand-selecting freshly harvested apples and sipping fresh cider right in the produce section of the grocery store…you can tap into your customers’ fondness and excitement for fall apple harvest by running ads and building displays around our “Buy Local” theme.
The start of a New Year always motivates consumers to make a renewed commitment to a healthy lifestyle. Take advantage of their resolutions by offering healthy Michigan Apples and plenty of healthy facts to accompany them. MAC’s Healthy Living program encourages consumers to regularly choose apples for a wealth of health benefits.
The Michigan Apple Committee concentrates our consumer education efforts on certain topics, depending on the time frame. Take advantage of concentrated efforts by running your Michigan Apple ads with our consumer education themes.