posted on January 24, 2012
FOR IMMEDIATE RELEASE
Contact: Denise Donohue
(DeWitt, Mich.) – Plumb’s Value-Rite Foods # 667 of Muskegon, Mich., has been declared winner of the Michigan Honeycrisp display contest, receiving a $500 cash prize.
“The Michigan Honeycrisp display contest was a big hit and all the stores did a great job showcasing this popular variety,” said Denise Donohue, Executive Director of the Michigan Apple Committee. “Honeycrisp apples are vibrant and gain even more attention when a retailer like Plumb’s create a great display.”
The winning display included Michigan Apple promotional materials, a hand-painted sign by the retailer and also featured Michigan Apple processed products.
D&W’s Knapp’s Crossing of Grand Rapids, Mich., was second place and Chicago’s Shop and Save Market #5 took third place.
Entries were judged on use of Michigan Apple Committee Signage, creativity of the display, incorporation of partner products, and the display’s perceived salability.
The Michigan Apple Committee is a grower-funded, nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption by consumers in Michigan and around the world.