Michigan Apple News

posted on August 29, 2011

FOR IMMEDIATE RELEASE 
Contact: Diane Smith
(800) 456-2753

(DeWitt, Mich.) Apple shoppers who use an Apple® iPhone® now have a new way to find the locally grown products they are looking for at Michigan orchards, cider mills, farmers markets and on-farm markets, with the help of a new software application (“app”) for smartphones.

Michigan is among the first states to develop such an innovative app for agriculture which was a joint effort of the Michigan Apple Committee, Michigan Farm Marketing & Agri-tourism Association, Michigan Farmers’ Market Association and the Michigan Cider Makers’ Guild. The app currently covers about 300 direct sales locations.

Developed by a software app firm that designed the program for California, the Michigan Farm Market App was developed to be the “next generation” beyond printed paper directories. It works on Apple iPhone®, iPad® and iPod® systems.  A similar Android® app is under consideration.

Using a smartphone, the app will identify which farm markets, cider mills, farmers’ markets and pick-your-own orchards are closest to you at the time of your search. Information included in the app also indicates hours of operation and a list of products offered for sale. Further, it can directly link the user to the market’s website, place a call to the market and provide GPS navigation to the market.

This free app is listed in the Apple App Store under Michigan Farm Markets.

MAC is a grower-funded, nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world.  For more information, visit MichiganApples.com.

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