Michigan Apple News

posted on February 05, 2010

FOR IMMEDIATE RELEASE
Contact: Denise Donohue
(800) 456-2753

(DeWitt, Mich.) – A new offer from the Michigan Apple Committee (MAC) will reward retail chains with cash rewards up to $6,000 for advertising Michigan Jonathan apples during the month of March.

The “Jonny Be Great” rebate gives participating retailers a chance to earn a $1 per case rebate on Michigan Jonathan purchases as long as they publish a feature advertisement of the apple variety during the month of March.

MAC will mail a flyer, which includes an official entry form, to retail accounts early next week announcing the details of the newly unveiled offer.

“Not only does Michigan have one of the most outstanding crops of apples in recent history, we have one of the largest ever,” said Denise Donohue, MAC executive director.  “This brand new rebate celebrates Michigan Jonathans – one of the many fabulous apples grown here in the Great Lakes state.”

Michigan Jonathans are crisp with a tart, spicy flavor, ideal for both cooking and eating fresh.    

The rebate period is March 1 - 31.  Feature ads on Michigan Jonathan must publish during thefour-week period and dated tear sheets are required along with an official entry form to qualify.

Entries must be postmarked by April 30, 2010.  Rebates are capped at $6,000 per retail chain. 

“The MAC staff has worked closely with our Michigan Apple shippers to develop this offer and we are confident it will help generate a buzz for a tasty apple that many consumers are not all that familiar with,” said Donohue.

Donohue said retailers can expect yet another rebate announcement coming soon from MAC.  Details of the Michigan Mix ‘N’ Match rebate are expected to be revealed late next week.

The Michigan Apple Committee is a grower-funded, nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption by consumers in Michigan and around the world. 

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