posted on September 29, 2009
FOR IMMEDIATE RELEASE
Contact: Denise Donohue
Supply of highly anticipated variety expected throughout year
(DeWitt, Mich.) - Apple growers throughout the state are harvesting unprecedented amounts of Michigan Honeycrisp, with expectations that supply of this particular variety will last longer than in past years.
Consumers can now purchase Michigan Honeycrisp in grocery stores and at farm markets. Typically, the variety is completely sold-out by the end of October, but more plantings and a bumper crop have combined to boost overall production and extend projected supply of the Michigan Honeycrisp.
"We're cautiously optimistic that we'll have Michigan-grown Honeycrisp available through the end of the year, which is great news to the consumer," said Denise Donohue, executive director of the Michigan Apple Committee (MAC). "Running out of this variety has been the one and only complaint we've heard about the Honeycrisp."
The Michigan-grown variety has been praised for its fresh, savory flavor and unrivaled juiciness. High demand has resulted in Michigan Apple growers removing older, less popular apples and replanting with Honeycrisp, which was officially introduced in 1991. Today there are more than 1,600 acres of Honeycrisp trees in the state.
"It's officially Honeycrisp time here in Michigan and consumers are abuzz about this tasty variety," said Donohue. "It's really something to see how favorably consumers respond to this apple."
Costs for Honeycrisp are slightly higher compared to other varieties due to its high demand and because it is a finicky apple to grow. One particular challenge is that Honeycrisp trees tend to have good production every other year, as opposed to every year.
"Our growers are very knowledgeable and are working overtime to learn about this newer apple and its unique challenges," said Donohue. "This year's crop proves it with overall size, quality and flavor of the Honeycrisp being outstanding. We've seen Honeycrisp the size of baby dolls' heads this year."
To find the nearest farm market offering Honeycrisp apples, visit MichiganApples.com. Click on Where to Go/Buy and then Farm Markets. The red apple denotes Honeycrisp availability. (Not all farm markets have notified MAC of Honeycrisp; so call your local orchard ahead for verification.)
To help shoppers better identify the Michigan Honeycrisp, MAC has developed a logo and some new packaging that will be available in select stores this fall.
The Michigan Apple Committee is a grower-funded, nonprofit organization devoted to promotion, education and research activities to distinguish the Michigan apple and encourage its consumption by consumers in Michigan and around the world.