Michigan Apple News

posted on November 04, 2008

FOR IMMEDIATE RELEASE
Contact: Denise Donohue
(800) 456-2753

(DeWitt, Mich.) -  A newly redesigned web site offering visitors interactive opportunities to learn about Michigan Apples has been unveiled by the Michigan Apple Committee (MAC), the non-profit group working on behalf of the state's apple industry.

MichiganApples.com was launched earlier this fall just in time for the start of harvest season.  One of the most anticipated new additions is a blog with commentary from the state apple queen, nutrition spokesperson and MAC staff.  This is the first-time MAC has had a blog and one of the first fruit-grower groups in the state to feature one.

"We're very excited to have this informal way to communicate with the general public," said Denise Donohue, MAC executive director.  "With so many people sharing their news and opinions from the Internet and forums like blogs, this is an opportunity for our industry to benefit by engaging in public discussion on apples."

Visitors to the new site can also rate the many different recipes, including desserts, main dishes and salads, using an apple rating system from one apple, the lowest mark, to five apples, the highest rating.  There is also a place to make comments about the recipes.

Features on apple growers were also included to give viewers an up-close and personal look at the industry that contributes about $700 million of economic impact annually to Michigan's economy.

"We really think it's important, especially in these economic times, to remind consumers how important it is to support locally grown produce," said Donohue.  "We feel by putting a face on the farmer we are helping to really drive this point home."

Information on the different ways to earn money and prizes by purchasing Michigan Apples, from the school sweepstakes and recipe contests to an upcoming health and fitness giveaway is also featured on the new site.  In the future, MAC would like to add streaming video and audio.  For now, growers are pleased with recent exposure on You Tube where a video featuring circus elephants feasting on a buffet of Michigan Apples has garnered several hundred hits so far.

The Michigan Apple Committee is a grower-funded, nonprofit organization devoted to market development, education and research activities to distinguish the Michigan apple and encourage its consumption by consumers in Michigan and around the world.

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